Football Fanatics | Simply Asia | Pepsi Walmart Team | Clorox | Welch's
Biomet | Clorox | River Garden | Cook Medical Supply | Stein Mart
Client: Football Fanatics
Industry: Sports Retail
Product Used: Customized co-branded rally towel
Outcome: On August 27, 2009, the camera man captured one of the Jaguar fans holding one of the rally towels on a nationally televised network to over 10 million viewers.
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Client: Simply Asia
Objective: Keep the Simply Asia brand top of the mind on Acosta Retail Reps
Overview: Simply Asia wanted to create a way to reach the Acosta Retail representatives who are responsible for product placement to keep the Simply Asia brands on the mindset of the Acosta Representatives while also saying thank you for being an instrumental part to the success of the Simply Asia and Thai Kitchen brands. The process had a two part plan that included two phases, each phase consisted of a custom kit.
- Phase One: The custom kit included: a white clipboard w/ solar battery calculator and pen with Simply Asia branding, a tablet paper pad w/ Simply Asia branding, and a postcard with their custom message. These items were kitted in a polybag w/ the tablet & postcard underneath clip of clipboard, and the pen attached at the top. Items were kitted, and drop shipped to various locations for distribution.
- Phase Two: The custom kit included: a polypro grocery tote, wooden spoons, magnets, and a postcard. Items were kitted--inserted into the tote bags neatly, and drop shipped to various locations for distribution.
Outcome: More visibility and awareness of the brand Simply Asia and Thai Kitchen to the Acosta Representatives at work and at home along with added visibility to the consumer. It added value to the relationship between Simply Asia and the Acosta Representatives.
Client: Simply Asia
Objective: Bring awareness to the Simply Asia brands by helping celebrate the Chinese New Year- The Year of the Tiger.
Overview: Simply Asia's marketing scheme was to distribute promotional items to support the Simply Asia brands through the recognizable animal from the Chinese Zodiac- the Tiger. Two promotional items were selected for giveaways, a t-shirt and a Koozie
Outcome: This program is not yet complete. Please check back soon to see how it went!
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Client: Pepsi's Walmart Team
Industry: Beverage
Product Used: District Threads Perfect Weight Tee with the unique cammo logo designed by the Promo Depot Design Team.
Event: Safety training program for Pepsi's Walmart Team
Outcome: These comfy tees were given to the team members as an incentive for completing the Walmart safety training class with flying colors. Participants worked extra hard to earn this tee that was designed especially for them.
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Client: Clorox
Products Used: 1,000 bag stuffers for the stores, 300M direct mail circuit through Blockbuster data base targeting 30M, 25+ years old (to avoid students) in Dollar General requested locations and 500 tear pads per store.
Objective: Opportunity to work with manufacturing partners to increase consumer relevance and in-store execution and defer individual manufacturer costs without sacrificing consumer offers.
Outcome: The consumers that we talked to were so thankful to get two free movie rentals. It really hit home how much a "little" thing means to these lower end consumers.
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Client: Welch's
Industry: Juice and Jelly products
Product Used: Custom Box, stemless wine glasses, and rolling cooler.
Objective: They needed these items for sales kits to equip their sales teams with to provide samples of product on sales calls.
Outcome: The client loved the custom box, and the mailing that we handled. The product turned out beautifully and provided the customer a more professional presentation of their product samples.
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Client: Biomet Orthopedics
Industry: Medical
Product Used: Fossil Watch with Gift Tin
Event: Celebration of $1 Billion in US Sales
commemorative gift to all employees.
Outcome: The company held an event
where each team member received a watch
in celebration of this company milestone
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Client: Clorox
Industry: Household Cleaning Products
Product Used: Clorox Disinfecting Wipes Towers
Event: CDW towers used for distribution of Clorox Disinfectant Wipe canisters in different pharmacies all across the U.S.
Outcome: The display is vibrant and colorful which draws the consumer's attention. It also makes it easier for the consumer to pick up Clorox Disinfectant Wipes at their local grocer's pharmacy.
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Client: River Garden
Industry: Adult Care and Services
Product Used: Personalized Golf Towels
Event: 14th Annual River Garden Classic - Golf Tournament
Outcome: Each participant received a personalized golf towel at the time of registration. This added a personal touch to the player participation gift and the golf towels were a hit!
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Client: Cook Medical Supply
Industry: Durable Medical Equipment
Product Used: Polypropylene Tote Bags
Event: Health fairs
Outcome: Each person that comes to a health fair and walks by their booth, receives a tote bag with information in it. There are a rainbow of colors to choose from and are always a hit with the potential customers. These bags are also given when a customer purchases something from the Cook Medical Supply showroom and the bags are so popular, that they have become a collector's item to get one in every color!
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Client: Stein Mart
Industry: Retail - Apparel
Product Used: Buttons
Event: In-store promotion for sales associates to wear
Outcome: Consumers knew who the sales associates were and it made shopping an enjoyable experience as obtaining help was easy!
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